Every ingredient, named
What's actually in the bottle.
Seven essential oils. One plant-based cleaning base. Nothing unnecessary. Explore every ingredient, the scent it brings, and the role it plays in getting your home clean.
The essential oils
Seven oils, three purposeful formulas.
We use pure essential oils, never synthetic fragrance blends. Each oil is chosen for the role it plays, and tea tree appears in two formulas because its cleaning benefits make it worth using twice.
CalmingLavandula angustifolia
Soft, floral, and instantly calming. Lavender brings a clean, familiar scent to the formula while also offering naturally antibacterial properties.
Fresh lavender in bloom — soft, herbaceous, and lightly floral.
Helps freshen surfaces while adding a naturally clean, calming scent.
RevivesEucalyptus globulus
Crisp, fresh, and made to work. Eucalyptus helps tackle grease and everyday grime while giving On Purpose its clean, invigorating scent.
Cool eucalyptus leaves and fresh, open air.
Helps cut through grease and grime while naturally freshening the room.
AntimicrobialMelaleuca alternifolia
Fresh, herbal, and naturally hardworking. Tea tree is the only essential oil we use in two formulas, chosen for the way it supports a deeper clean in moisture-prone spaces.
Earthy, herbal, and slightly spicy.
Helps freshen and clean areas where moisture, buildup, and unwanted odors tend to linger.
UpliftingMentha piperita
Bright, crisp, and refreshingly simple. Peppermint gives Clarity its clean scent while complementing a formula designed to lift everyday film and leave glass looking clear.
Cool, minty, and unmistakably fresh.
Helps freshen surfaces and gives Clarity its clean, invigorating finish.
BrighteningCitrus limon
Bright, fresh, and naturally effective. Lemon helps cut through everyday buildup while giving the formula its crisp, just-cleaned scent.
Fresh citrus peel — bright, zesty, and clean.
Helps break down grease and grime while leaving surfaces and spaces smelling fresh.
DegreasesCitrus sinensis
Sweet, bright, and naturally hardworking. Orange oil is rich in citrus compounds that help loosen greasy buildup and sticky residue while giving the formula its fresh, sunny scent.
Fresh orange peel — sweet, juicy, and citrus-forward.
Helps cut through grease, grime, and sticky residue while naturally freshening the space.
CleansesCitrus paradisi
Bright, tart, and refreshing. Ruby red grapefruit brings a crisp citrus note to the formula while helping tackle the everyday buildup that can leave bathroom surfaces looking dull.
Fresh grapefruit peel — tart, slightly sweet, and clean.
Helps lift grime and buildup while leaving the space smelling bright and freshly cleaned.
The base
What the oils are mixed into.
Essential oils bring the scent and added cleaning benefits, but they need a base to do the heavy lifting. Our plant-derived, biodegradable base helps loosen dirt, lift grime, and carry it away from surfaces.
What we use
What we leave out