Best Seller
Best sellerNon-toxicEco-Friendly Refill
On Purpose Cleaner —
Your everyday clean, elevated.
★★★★★
31 reviews
An all-purpose surface cleaner powered by lavender, eucalyptus, and tea tree. Cuts grease, lifts grime, and leaves the room smelling like somewhere you actually want to be.
Pick Your Size
- 1 oz of concentrate → 16 oz cleaner
- 4 oz of concentrate → Four 16 oz cleaners
- Subscribe & Save → Modify Cancel Anytime
$35.00
Ships in one business day. Arrives in 2 to 5 business days. 30-day money back guarantee.
Pure essential oils only
Safe around kids + pets
Real glass — not plastic
Refills from $7.43/bottle
The scent profile
Three essential oils. One unforgettable clean.
Lavender
Smells like
A blooming field, fresh and softly floral.
Why we use it
Naturally antibacterial. Spa-calm in a spray bottle.
Eucalyptus
Smells like
Crisp, cool air after rain.
Why we use it
Cuts through grease and grime. Opens the room as you clean.
Tea Tree
Smells like
Earthy, herbal, slightly spicy.
Why we use it
Tackles bacteria and mildew without harsh chemicals.
The concentrate refill system
One bottle. Forever.
Buy the glass bottle once. Refill with concentrate whenever you run out. 1 oz of concentrate makes 16 oz of cleaner.
01
Fill with water
Fill your glass bottle to the water line. Filtered water works best; however, tap water works perfectly — no distilled water required.
02
Add 1 ounce of concentrate
Each 1 oz concentrate makes one full bottle of cleaner. 4 oz concentrates come with a 1 oz measuring cup and make 4 full bottles. Add concentrate after the water to minimize foam.
03
Shake and clean
Give it a gentle shake. When it runs out, order a refill concentrate (or subscribe and save) — the glass bottle stays on your counter indefinitely.
New to Seaside Naturals?
Don't have the FOREVER glass bottles yet?
Start with the Start Up Kit. Three glass bottles, three concentrates, one box. Everything to make the switch.
Shop the Start Up KitHow we stack up
The honest comparison.
| Seaside Naturals | Mrs. Meyer's | Branch Basics | Blueland | |
|---|---|---|---|---|
| Pure essential oils | Yes | Fragrance blend | Fragrance-free | Fragrance-free |
| Glass bottle | Yes — included | Plastic only | Yes (extra cost) | Tritan plastic |
| Ongoing cost / bottle | From $7.43 | $5–7 | $4–6 | $3–5 |
| Non-toxic certified | Pursuing EPA Safer Choice | No | MadeSafe | C2C Certified |
| Aromatherapy experience | Yes — by design | Partial | None | None |
What people are saying
They cleaned once. They never went back.
★★★★★
“Tough on grease, smells like lavender”
Tough on grease and leaves a fresh lavender scent that I love. My counters haven't felt this clean in years. The glass bottle is beautiful — I actually want it on my counter.
★★★★★
“Oh my goodness — the smell”
I just wanted to reach out and let you know I am obsessed with your cleaning products. The smell — and to know it's all natural and non-toxic. I'm in heaven. My whole family noticed the difference the first day.
★★★★★
“My company asked what that smell was”
I cleaned up after dinner and my company said it smells so amazing — they wanted to know what I was using. I've never had anyone comment on a cleaning product before.
★★★★★
“Safe enough for my toddler's tray”
I use this on everything — counters, my son's high chair tray, the dog's water bowl area. Zero worry about residue. Cleans beautifully and the lavender is just lovely.
Common questions
Everything you want to know.
On Purpose is formulated for everyday surfaces throughout your home: kitchen counters, stovetops, appliances, stainless steel, leather, painted wood, and tile. It cuts grease without leaving residue and is gentle enough for surfaces you touch every day. We don't recommend it for natural stone like marble or granite — for those, the pH-neutral Clarity glass cleaner is a better fit.
Available as either a one-time purchase or with a subscription. It includes your reusable glass bottle along with your first On Purpose concentrate. You can also subscribe to future concentrate refills and save 10% on 1 oz concentrates and 15% on 4 oz concentrates. Refill pricing starts at $7.43 per bottle on subscription or $10 per bottle without a subscription.
Yes. On Purpose is made without bleach, ammonia, phosphates, synthetic fragrance, or artificial dyes. We use plant-derived, biodegradable surfactants and pure essential oils so you can clean with confidence around babies and pets. There is no need to clear the room or rinse surfaces afterward.
Each 1 oz concentrate makes one full 16 oz bottle of cleaner. Each 4 oz concentrate makes four full bottles. For most households, one bottle lasts 4 to 6 weeks depending on how often you clean. Many customers find themselves cleaning a little more often once they start using Seaside Naturals, simply because the experience feels that much better.
Yes. We offer complimentary shipping on all orders over $75. At this time, free shipping is only within the contiguous United States, excluding Alaska and Hawaii.