Plant-based • Kid + pet friendly • Refillable
Clean your whole home without the harsh stuff.
Three concentrated cleaners for every day surfaces, glass and bathrooms, made without bleach, ammonia, synthetic fragrance or artificial dyes.
Best Seller
Buy the bottles once.
Refill from $6 each.
Complete Start Up Kit$75.00$60.00 Save 20%
3 reusable glass bottles + 3 concentrated cleaners
One-time purchase • No subscription required
Ships in
1 business day
1 business day
30-day
guarantee
guarantee
Safe around
kids + pets
kids + pets
Safe doesn't mean settling for less.
Cuts everyday grease
Helps lift soap scum
Streak-free glass
Made for homes with kids + pets
“They work beautifully, smell amazing, and I feel good using them around my kids and dog.”
“Switched the whole house over and I have not missed the chemical smell once.”
“The refills are so easy and the bottles still look new six months in.”
What's inside
Three concentrates. Every surface covered.
On Purpose
All-purpose surface cleaner for countertops, appliances, stovetops, and everyday messes. Grease-cutting without harsh chemicals.
Lavender · eucalyptus · citrus · tea tree
Clarity
Glass and mirror cleaner formulated to leave zero streaks on windows, mirrors, and stainless steel.
Peppermint · lemon · fir · eucalyptus
Cleanse
Bathroom cleaner that dissolves soap scum, hard water, and grime from tile, grout, and fixtures — without bleach.
Tea tree · lavender · peppermint · lemon
The refill system
One kit. One bottle. Forever.
Buy the glass bottles once. Refill with concentrates whenever you run out. No more plastic spray bottles, no more hauling jugs home from the store.
#1
Fill with water
Fill your glass bottle to the water line. Tap water works perfectly — no distilled water required for the all-purpose or bathroom formulas.
#2
Add one ounce of concentrate
Each concentrate is exactly one ounce — the right amount for a full 16 oz bottle of cleaner.
#3
Shake and clean
That's it. When it runs out, order a refill concentrate — the glass bottle stays on your counter indefinitely.
How we stack up
The honest comparison.
| Seaside Naturals | Mrs. Meyer's | Branch Basics | Blueland | |
|---|---|---|---|---|
| Pure essential oils | Yes | Fragrance blend | Fragrance-free | Fragrance-free |
| Glass bottles | Yes — included | Plastic only | Yes (extra cost) | Tritan plastic |
| Refillable system | Yes | No | Yes | Yes (tablets) |
| Ongoing cost / bottle | From $6 | $5-7 | $4-6 | $3-5 |
| Aromatherapy experience | Yes — by design | Partial | None | None |
Common questions
Everything you want to know.
The Start Up Kit gives you everything you need to clean your home naturally: three reusable glass spray bottles plus concentrates for On Purpose All-Purpose Cleaner, Clarity Glass Cleaner, and Cleanse Bathroom Cleaner. Together, they cover countertops, appliances, glass, mirrors, stainless steel, bathrooms, tile, fixtures, and everyday messes.
Yes. These aren't just products that smell good. On Purpose cuts everyday grease and grime, Cleanse helps dissolve soap scum and hard-water buildup, and Clarity is formulated for streak-free glass and mirrors all without relying on bleach or ammonia.
he Start Up Kit is designed for homes with kids and pets and is made without bleach, ammonia, synthetic fragrance, or artificial dyes. Instead, the cleaners use plant-based ingredients and pure essential oils to give you a clean home without the harsh chemical smell.
It's simple: keep your Seaside Naturals glass bottles, add the appropriate concentrate, fill with water, and you're ready to clean again. The reusable system means you don't have to keep buying and throwing away another plastic spray bottle every time you run out.
Once you own the reusable bottles, refills start at just $6 per bottle, making it much more affordable to keep your home stocked. The larger 4 oz refill option makes up to 12 bottles of cleaner and offers the best value.
No. The Start Up Kit can be purchased as a one-time purchase with no subscription required. You can simply reorder refills whenever you need them, so you aren't locked into an ongoing commitment.