Indoor Air Quality and Cleaning Products: What to Know - Seaside Naturals Inc. Indoor Air Quality and Cleaning Products: What to Know - Seaside Naturals Inc.

Indoor Air Quality and Cleaning Products: What to Know

By The Seaside Naturals Team · July 2026 · 7 min read

Yes: many conventional cleaning sprays measurably worsen indoor air quality. A 2023 Environmental Working Group (EWG) analysis of 30 common cleaning products detected 530 unique volatile organic compounds (VOCs), and 193 of them were classified as hazardous, tied to respiratory irritation, developmental harm, or increased cancer risk. The EPA has also long noted that indoor air can run two to five times more polluted than the air outside, and cleaning product use is one of the main reasons why. The fix isn't complicated: ventilate while you clean, skip synthetic fragrance sprays, and switch to plant-based, essential-oil-formulated concentrates that don't rely on the solvents driving those numbers up.

In this article:
  • What VOCs are and why cleaning products are a major source
  • How much worse cleaning actually makes your air
  • Which ingredients in conventional cleaners raise the most concern
  • Whether "natural" cleaners really mean fewer VOCs
  • Practical steps to clean without polluting your home
  • FAQ

What Are VOCs, and Why Do Cleaning Products Release So Many?

Volatile organic compounds (VOCs) are chemicals that evaporate easily at room temperature, which is exactly what lets a cleaning spray "off-gas" scent and solvent into the air you breathe. The EPA's technical overview on VOCs identifies cleaning supplies, disinfectants, and air fresheners as some of the most consistent indoor sources, alongside paints and aerosols. Some products keep releasing VOCs for days, weeks, or even months after use, not just during the few minutes you're actively spraying and wiping.

The EWG's 2023 testing is the most detailed public look at this. Researchers ran 30 cleaning products through lab analysis and found 530 distinct VOCs across the sample, with 193 flagged as hazardous air pollutants, reproductive or developmental toxicants, or carcinogens under at least one authoritative list. That is a wide spread for a category most people assume is regulated and safe by default. In the United States, cleaning product ingredient disclosure is largely voluntary, so "fragrance" on a label can legally hide dozens of undisclosed compounds.

How Much Worse Does Cleaning Actually Make Indoor Air?

Indoor air is already more concentrated with pollutants than outdoor air simply because it's a smaller, less-ventilated space. Add a fragranced spray cleaner to that equation and the concentration spikes further, right at breathing height, in a bathroom or kitchen with the door closed. Research reviewed by indoor air scientists at Lawrence Berkeley National Laboratory links frequent household use of cleaning sprays and scented products to reduced heart rate variability in older women and to higher asthma symptom scores and poorly controlled asthma in women who clean often. People who clean professionally carry even more of this burden: occupational health research has found a roughly 50% higher risk of asthma and a 43% higher risk of chronic obstructive pulmonary disease (COPD) among cleaning workers compared to the general population.

Factor Conventional Spray Cleaner Plant-Based Concentrate
VOC load Can contain dozens of VOCs per formula, per EWG lab testing Formulated around essential oils and plant surfactants, fewer solvent-based VOCs
Fragrance disclosure Often listed simply as "fragrance," ingredients undisclosed Scent comes from named essential oils
Packaging waste A new plastic spray bottle with every purchase One reusable bottle, refilled repeatedly
Cost per finished bottle Typically $3 to $6 for a single-use bottle From $6 per refill, reused indefinitely
On Purpose Cleaner Kit bottle and concentrate
EVERYDAY ALL-PURPOSE
On Purpose Cleaner Kit

A reusable bottle and essential-oil concentrate for counters, floors, and everyday messes, without the synthetic fragrance load.

Which Ingredients in Conventional Cleaners Raise the Most Concern?

Not every ingredient in a conventional cleaner is a problem, but a handful show up repeatedly in health research and are worth knowing by name.

Ingredient or Class Commonly Found In Health Concern
Quaternary ammonium compounds ("quats") Disinfecting sprays and wipes Linked to asthma and skin irritation in occupational studies
Glycol ethers Glass and multi-surface cleaners Flagged by EWG testing as a reproductive/developmental concern in some forms
Undisclosed "fragrance" blends Nearly all scented sprays Can legally contain dozens of unlisted VOCs
Chlorine bleach (sodium hypochlorite) Bathroom and mold-fighting cleaners Fumes are a known respiratory irritant; IARC has evaluated related disinfection byproducts

Does "Natural" or "Plant-Based" Actually Mean Fewer VOCs?

Not automatically, and this is where label-reading matters. "Natural" isn't a regulated term in the U.S. cleaning aisle, so it can be printed on a bottle that still contains synthetic solvents. The meaningful difference comes from the actual formula: cleaners built around plant-derived surfactants and named essential oils (rather than synthetic fragrance and petroleum-based solvents) genuinely reduce the VOC load, because there are fewer volatile synthetic compounds in the bottle to begin with. That's also why ingredient transparency matters more than the word "natural" itself. Look for a full ingredient list, not just a green leaf on the label.

Clarity Glass Cleaner Kit bottle and concentrate
STREAK-FREE GLASS
Clarity Glass Cleaner Kit

A glycol-ether-free glass cleaner concentrate with a full ingredient list, no guessing what "fragrance" means.

How Can You Clean Without Polluting Your Own Indoor Air?

A few habit changes make a measurable difference, according to the same body of indoor air research:

  • Ventilate first. Open a window or run an exhaust fan before and during cleaning, especially in bathrooms. This is the single most effective way to cut VOC concentration while you work.
  • Skip the aerosol and fragrance sprays. Plug-in air fresheners and scented aerosol cleaners are consistently among the highest VOC emitters tested.
  • Read past the word "natural." Check for a real ingredient list and named essential oils instead of "fragrance."
  • Switch to concentrates over single-use sprays. Fewer plastic bottles also means fewer manufacturing and off-gassing cycles entering your home.
  • Let surfaces air-dry when possible. This gives remaining VOCs a chance to disperse rather than lingering on a wiped-down surface.
Quick tip: Bathrooms are the room where this matters most. It's small, humid, and often has the door shut, which is exactly the combination that concentrates VOCs the fastest.
Cleanse Bathroom Cleaner Kit bottle and concentrate
BATHROOM AND HIGH-HUMIDITY ROOMS
Cleanse Bathroom Cleaner Kit

Built for the room where fumes concentrate fastest, with no chlorine bleach and no undisclosed fragrance.

Frequently Asked Questions

Do air fresheners make indoor air quality worse?
Yes. Plug-in and aerosol air fresheners are frequently among the highest VOC-emitting products tested in indoor air studies, because their entire function is releasing fragrance compounds into the air continuously.

Is vinegar bad for indoor air quality?
No. Vinegar is acetic acid diluted in water and doesn't carry the synthetic solvent or fragrance load that drives most cleaning-related VOC concerns, though its strong smell can still bother people with sensitive airways.

How long do VOCs linger in a room after cleaning?
It varies by product, but research cited by indoor air scientists notes some cleaning products continue off-gassing VOCs for days, weeks, or longer after use, not just during the cleaning session itself.

Are essential oils safer than synthetic fragrance for indoor air?
Essential oils are still volatile compounds, but they're named, single-source ingredients rather than an undisclosed mixture, which makes it possible to know exactly what's being released and avoid oils you're sensitive to.

Does opening a window really improve air quality while cleaning?
Yes. Ventilation is the most consistently recommended step in indoor air research because it dilutes VOC concentration directly, rather than relying on the product formula alone.

Are natural or plant-based cleaners regulated for VOC content in the U.S.?
Not specifically. There is no federal requirement that a "natural" cleaner meet a defined VOC threshold, which is why checking the ingredient list matters more than the marketing claim.

Clean Your Home Without Clouding Your Air

Swap the fragrance sprays for essential-oil concentrates you can actually read the ingredients on.

Shop the Start Up Kit →

Plant-based. Essential-oil powered. Refills from $6 per bottle.